Wednesday 29 October 2008

Individual Case Studies

Analysis Trailer 2

Bullet Boy















"
you only get one shot in life"


“Bullet Boy throbs with restless energy. It’s grainy, gritty, authentic. It’s a desperate wail for help at a time when the words “British” and “gun culture” belong in the same sentence. And it’s heart-on-bloodied sleeve conviction and smoking gun editing recall the American black cinema......


BULLET BOY tells the story of two brothers growing up in one of London's most volatile neighbourhoods, where a minor street clash escalates into a cycle of violence that has tragic repercussions. A powerful and moving tale of young men on the edge, it reflects an emerging modern reality within Britain's inner cities.

The film explores themes of friendship, rivalry and revenge amid a generation of boys to whom guns have
become a fact of life. When 18 year old Ricky is released from a Youth Offenders Institute he desperately wants to avoid falling back into his criminal past. However, his claustrophobic world and the huge pressure to conform proves inescapable.

This film creates suspense and keeps the audience on their feet, it tells a story about a man attempting to straighten out his life, with negative results. therefore this film can reflect upon the target audience as it portrays what a typical
teenagers life on the streets can be like. The target audience for this movie is mostly teenagers but a spec of adults might watch it, because of all the guns, drugs, sex and violence it shows that there is a awareness of what life on the streets is really like. it also makes people aware of the danger of "the street life".

The narrative structure of Bullet Boy is a tough heartfelt British social picture which compose, powerful, panoramic wide shots of East London and its unexpected reaches of countryside. It also controls the narrative carefully, with no cliché racist coppers, and the cast is skilfully handled particularly Walters who always looks good, giving plausible understated performances.

Costumes-
the clothes that the actors wear in this film is mostly tracksuits hoodies and caps which puts a big focus and represents the youths in todays society. Although in some parts of the movies the actor (Ricky) does have a change of clothes and wears casual jeans and t-shitrt. The clothes that the actors wear puts a major stereotype upon then which then refers them to things like guns, shop-lifting and gang fights.

Lighting- The lighting throughout this movie depics a genre and sets the mood for the audience. for instance some parts of the trailer i.e. gun fight the lighting goes dim and dark which represents something happeining or someone getting shot. However in some places in the movie like when the camera shows the city at the beginning its dark and cloudy which gives the audience a frame of mindof how the movie might.

Actors/ Actresses- The actors that were chosen for this movie were outstandly chosen very well for instance Ashley Walters who plays Ricky is well known for his music career in so soild crew and appeard in many movies like Life and Lyrics, Get Rich or Die Tryin', Sugarhouse and ofcourse Bullet Boy. All these movies are connected in a ways because they all show gun crime and are mostly aimed and viewed by youths and some adults. With his background in gun crime Ashley represents a youths life and through his movies he tells a story about his past and his ambitions for the future. His preformances are outstanding and protrays and image for our youths today.

Make-up- the make-up used in this movie isn't that bad, although is some scenes there are brutal fights where make-up is used for example there is a scene when one of the actors smashes a car window and blood gushes from his hand and the make-up used was very good and made it seem very realistic.

Props-
the only props that were used in this move were mostly guns, knives and baseball bats. I think this movie raises awareness in gun crime within our society today and how easy it is for young children to have guns for example thier is a clip in this trailer which shows a young boy age maybe 10-11 years old pointing a gun at someone. The issue of gun crime is very important and not only occurs with teenagers but a lot of adults which influences teenagers.

Setting- the setting of this film is set in deprived areas of East London where crime has risen from 12% in 1999 to 15% in 2007.

Length of trailer- the length of this trailer is only 1:28 which is very short compared to other film trailers. However with only 1:28 a lot can be seen because the camera moves very fast and mostly shows scenes of voilence, sex and gun crime, which in some cases people want to watch and keeps the audience in suspence which makes them want to go and watch the film.

Language- the language used in this film is very characterised with our youth today and a lot of slang is used in this film and it creates a status within some societies.

Appeal-
The target audience for this movie is (15-24) mostly teenagers butsome adults might watch it, because of all the guns, drugs, sex and violence it shows that there is a awareness of what life on the streets is really like. it also makes people aware of the danger of "the street life" and shows a very realistic approach in what takes place within our societies.

Sound- I think that the most important part of a film is the sound that is used because it sets a whole level to film because not only does it set the mood for the film it's also based on the genre of the film and the target audeince for example at the start of the trailer the music played is very calm and in the fighting scenes the music is loud and fast beat, which gives it a new aspect and appeals to the target audeince.

Representation- the representation of the film Bullet Boy shows how life can be changed from gun crime and gang fights to having a chance of becoming what they want. It represents teenagers who have been to prison and how hard it is to get a job after being convicted. And finally it shows how living in deprived areas can affecet the people through commiting crimes and using guns. It tells a "typical teenager" in the deprived areas of East London.

Camera shots-
there are different camera shots used throughout this trailer for example clos up shots are used to give a theatrical stress on some charecters and some props like when a gun is show, which represents an importance of the issue. Meduim shots are used when there are fights to to show emtions of both characters, and long shots are used to show different locations for example when the city is shown a long shot angle is used.

Institutional value- this film can be used in different aspects because it can be there to educate people in a way to raise awareness about the issues that are facing not only teenagers but adults because of all the crimes occuring people are effected in different ways. Although there has been many criticisms about films that uses guns because people feel that it influences youths to use guns. Although it also shows how peer pressure occurs very often and how people can change thier lives from being in gun crime to having an ambition and becoming what they want to be. Depending on the message a certain film shows its audience can dipict a new meaning in what people want to watch and if some films are show realistic view of peoples lifestyle and our society.


Analysis Trailer 1
Life and Lyrics

"Live Life At Full Volume"


"An urban Romeo and Juliet that follows the feuds between rival gangs"


The target audience for this movie is for 15-25, i know this because the costumes depict a stereotypical view of hoodies and tracksuits where a "typical" teenager would wear. This movie represents youth culture and gang crimes in deprived areas. Set against the backdrop of London's urban music scene, a young DJ, kDanny, enters a local competition with his crew in the hope of winning the top prize - a recording contract with a major record label. But his crew's chances are threatened when their arch-rivals, The HARD CASH CREW, enter the same competition. Bound by life-long loyalties and fierce neighbourhood rivalries, the two crews are sworn enemies and The HARD CASH CREW, led by the volatile MONEY MAN, will stop at nothi ng to win the prize. When Danny falls for the beautiful and talented singer, Carmen, he is forced to keep their relationship secret after discovering that she is related to MONEY MAN's right-hand man. Caught between his love for Carmen and loyalty to his crew, Danny's secret threatens to jeopardise their futures and, as the competition looms, tensions reach breaking point.

The language this film uses is mostly "ghetto" e.g slang which may relate to teenagers and how they talk because it depics a real imag of what the youth nowaday talk like and how it creates a status within different subcultures. The sort of language used in films can play an important role withing the whole of the movie and the certain characters used tends to make the movies more realistic for example this movie has teena
gers mostly in in, therefore it mostly targeted at teenagers. the lighting this movies uses dark colours which gives it a stereotype of voilence and drug use with guns because having dark colours withing a movie can represent something bad occuring or a gang fights.

The camera shots in this movie tell a story because it shows two sides to a story, and it has mostly close up shots and media shots. close up shots are usually there to show the actors and actreses facial expressions and medium shots show the loc ations of the movie. The length of this trailer is 1:44 minutes, this may be because the camera shots move so quickly to keep the audience in suspence which makes it more effective for the views to watch, because they never know what might happen next. The institutional values of this movie tells people and views of what the real issue is about when it comes to competitions with teenagers and how far they might go to see the other suffer therefore it does educate people in the "real life".


Kidulthood



Kidulthood is a 2006 British drama film about the life of several teenagers in the depreived Ladbroke Grove and Latimer Road area of Inner West London.



This Music Video to Kidulthood and Adulthood




Kidulthood and Adulthood Film Review

on the "Teen Media Forums" I started a discussion with my target audience about what their opinions are towards the movies Kidulthood and Adulthood and what they think this movies represents. I also asked what they like and didn't like and finally what this movie teaches people.

Some people responded saying:


I think the movie Kidulthood is meant to represent the youths living in London. The movie shows peer pressure and how easy it is to get with the wrong crowd. The movie allows others to see a day in the life of teenagers.
I think the movie is a bit extreme with the way they portray female teenagers as they are shown to be like prostitutes.Overall i enjoyed the film as it was showed troubled teenage in London but in a humorous way and in a way in which other teens can relate to. What i didn’t like about this movie is that it only showed the bad side of teens in London such a teen pregnancy, knife crime, drugs a theft and didn’t portray the pleasant things.

Adulthood is the sequel to Kidulthood, this movie shows the characters six years on. I think this movie is trying to get the point across that even if you have a rough start at life its never too late to fix it as the movie is based on a convict trying to sort his life out and clear the air with the friends of the boy he stabbed. What i liked about this movie is that unlike Kidulthood it portrays some positive points such as how one character overcomes peer pressure and decides to get educated and go uni and also another character learns how to forgive an enemy. What I disliked about this movie is that there wasn’t much humor in this movie as to Kidulthood; therefore it was on a much serious note.


I think that this film is a fair portrayal of today’s youth. I, being 17 myself, see a lot of this behaviour amongst my age group - I think the film is accurate in its implications which i liked very much..


I found the film accurate of what teenagers are like today. I, being a teenager myself, know that there are some people who act like this and all their ambitions are sex, drugs, violence etc. I think it is an honest, down to earth look at life in London today for some teenagers.

Tuesday 21 October 2008

GHS Sixth Annual Oscars


The Media Studies Awards Ceremony


The evening was a spectacular and the pieces of work were outstanding, the whole evening was very inspirational and taught me a lot about film production. For me personally the 3 best films that stood out were;

  • Face of Fear- this is was a very powerful film which was outstanding because of all its camera angles and the charecters them self. The gloomy dark colours captured the genre of horror and the soundtrack gave lots of effects, it gave the whole film a bit of mystery. This film was very effective because it showed me how to create a horror film using different skills.
  • A rapper's Ambition-this film was the most impressive because it captured a journey of an upcoming artist. It's narrative background gave it a little bit more quality to it. The use of camera angles gave it a dramatic effect, in particular the reversing bottle shot, which added the genuine and creativity of this film.
  • Silent Pain- this movies was by far the most motivating movie, its words spoke out to the audience, it soundtrack gave it more character and camera angles gave it a story. It was a very inspiring movie and showed different aspects of this critical matter and gave an insight into the issue of rape within marriage. The reason why this film was so good was because it made a connection with the audience by fulfiling its purpose of raising awareness about this certain issue.
Personally for me this night wasn't just about showcasing your skills in media, but it was a night of inspiring and teaching other people that media is puttng in a lot of hard work but it can also be fun. All the films shown at the media awards evening gave me a chance and opportunity to see how to use all the techniques to create a powerful production which will hopefully inspire and later help AS media students. I learnt a lot at that evening and wish to carry this experience throughout my time at Greenford High School.

Monday 20 October 2008

Evaluation

Self-evaluation

This course has given me the opportunity to show my creativity and knowledge in media.

Attainment

1-I gave myself a 1 because I feel that I have put a lot of effort into this course and try to achieve the best results

Effort

1- This is because I feel that I complete my work in class and for homework to my very best ability and on time.

Punctuality

1- I gave myself a 1 in punctuality because I have never been late to any of my media lessons and have never missed a lesson.

Submission and quality of homework

1-i have given myself a 1 in submission and quality of homework because I always hand in my homework on time and to be very best standards, for this I receive credits.

Ability to work independently

1-This is because I am more able to work independently than in a group, because working independently is easier and I can put more effort in my work.

Quality of writing

1-my quality of writing is very good because I am able to organise my writing into paragraph for later when I use for revision and I check my spelling, punctuation etc.

Organisation of Media folder

1-I think my media folder is much organised and is in good quality. I have divided all my unit subjects for different teachers. I also got an A* for it.

Oral contribution in class

3- I have given myself a 3 because I don’t feel I contribute much in class, however when working in small groups I am more able to be actively engaged and participate more.

WWW

· I think what went well this term was that I worked hard to receive a merits
· I got a good grade for my presentation and organisation of my media folder
· I have understood the key knowledge of media landscape and 3 media areas, e.g. broadcasting, eMedia and print.


EBI

· Participate more in class and contribute to class discussions
· Take more notes in class
· Go through notes in folder for later revision

Sunday 19 October 2008

Magazine Pitch

Type: Independent Glossy for Women

Name: Diamonds


Reader’s profile:

Diamonds is a fashion and lifestyle magazine aimed for women and published by women in the UK but also distributed in other countries with editions specific to them and in their languages. While each country shares its own special voice with its audience. It is published in 12 countries by Eslinh fashion Publications. Each month, Diamonds publishes a magazine addressing topics like health, beauty, fashion, lifestyle and design. Readers can subscribe to it through the mail and online.


Age:
24-35 years old Class: B/C1



Attitudes
: The goal of this magazine is to provide readers with a substantial amount of information about new looks in the fashion industry as well as current issues that women of the world are facing.


Aspirations:

“A 29 Year old ambitious, sophisticated women said to be happily independent and works hard to provide for herself”



Features: Healthy lifestyle tips, Cooking, clothes, make up, shoes, handbags….FASHION


Target Advertisers:

-Make up

-Holiday

-Home

-Jewelry

-HMV

-FHM

-Armani

-Gucci

-Ghost

-Dior

-Calvin Klein Obsession

-Christian Dior Pure Poison

-Home Interiors

-Ralph Lauren

-Giorgio Armani for women


Competition:

This competition is HOT! Have a chance to win Giorgio Armani's Collection every women’s dream. This set includes:

-Armani Perfume





-Armani Sunglasses





-Armani Handbags




-Armani Shoes




-Armani Jewelry




-Armani Jeans





-Armani Watches





All you have to do is create your own fresh new brand for anything, perfume, clothes, shoes whatever you decide and enter our price wining contest in Leicester on 23rd December 2008. This is your chance of a life time, and the winner of this competition will have the chance to have their new Brand shown

on the Milan Fashion Catwalk week…..

with your name and your Brand on it…be the first to win this opportunity!!!!!....Competition ends 20 November 2008.




Pitch

Diamonds is a vibrant and vivacious magazine, giving women the chance to shine and be recognized for who they are, where they are. About this competition prize Armani has given us a chance to promote its brand as well as create a competition using its brand, and here’s a little fact about Armani. Giorgio Armani has become one of the most respected and known brand names in the fashion and luxury brand industry, it is also one of the most highly valued fashion companies in the world with a value of nearly 3 billion Euros It maintains the aura of a real luxury brand.. This competition is a new way for women to have a chance to show there creative side of life. It gives them the chance to endure life’s adventure by creating something that could be recognized world wide. The competition involves women to show their creative side and create a new brand of what they desire whether it is perfume, clothes, jewelry, sunglasses, or shoes est.


After creating this new brand you enter this competition online and we’ll send you an invite to show off your new brand in Leicester on 23rd December and you’ll see a professional analytical judges, where they will judge the best brand and pitch.. The winner will be announced on that day and have their brand and there name shown in the Milan 2009 spring collection catwalk. This competition doesn’t only provide the winner a chance for their name to be known world wide, but also it promotes the Armani Brands.


It gives people to be associated with one of the most famous brands world wide and it gives Diamonds magazine will be a name to remember by hosting a life changing competition. And this will boost our revenue up and increase our profits. This competition is only about SHOWCASTING you’re creatively but also giving other people a chance to be involved, the fist three runners up will be given a chance to visit the catwalk show with the winner on March 2009.



Monday 6 October 2008

Internet Regulation


Today the Internet can be accessed by a young child from the privacy of her bedroom at any time of the day or night. In these circumstances, people must have some procedures for tackling illegal content on the Internet and some mechanisms for allowing end user control of what is accessed on the Internet. . These other networks are regulated and so should the Internet. Of course broadcasting and telecommunications is the subject of very different regulatory regimes and similarly the Internet will need its own distinctive system of regulation.

There is harmful content on the Internet.

The major problem here is child pornography and sexual solicitation of children. While Web sites and newsgroups featuring child pornography may be a tiny proportion of the total, nevertheless this material does exist in volume. In most cases, the production of this material has involved child abuse; in many cases, the users of such material are interested in, and may well have indulged in, child abuse. As for sexual solicitation, many groups involved with the welfare of children have considerable case material of paedophiles using the Net to make contact with, and arrange meetings with, minors with a view to molestation. We cannot simply accept this as the price for freedom of expression. In most countries, mere possession of child pornography is a criminal offence whether this occurs off-line or on-line.

I think that the internet should be regulated, because when young children start viewing in inappropriate images this can affect their up growing, however I also blame some parents who don’t supervise their children while on the internet. However a way that internet can be monitored is by having a tracking system, when someone view an inappropriate site they can immediately see whether this site should be blocked or not.

An Anthropological Introduction to YouTube

0.00 Introduction, YouTube’s Big Numbers

1889 Tim Burdens launched the foundation of the World Wide Web.

Stephen Weiswasser founder of ABC said: “You aren’t going to turn passive consumers into active trollers on the internet”.
1948 ABC started broadcasting 3 networks, they have been broadcasting for 60 years:

3 networks * 60 years * 365 days per year * 24 hours a day= 1.5 Million hours of programming.

HOWEVER!!
YouTube produced more in the past 6 months, and they did it without producers.

YouTube now are at: 9232 hours/day videos uploaded per day

385 always on TV channels

200, 000 3 minute videos (however it’s not mass media)

88% of the content is new and original, better then some networks


2.00 Numa Numa and the Celebration of Webcams

In 2003 a big hit was spread all across Italy, the Numa Numa video By Gary Brolsma. This video travelled across the whole world from Japan to the Suburbs of New Jersey.

Douglas Wolk commented on this video and said “Brolsma’s video single handily introduced the use of webcams.
Statistics suggest that this video has been viewed 600, 000, 00 times on YouTube.

In February 2005, YouTube was created and then launched in April 23rd 2005. This created a new platform to the web. After the Numa Numa video, people have been able to upload videos very easily across the whole world and over 58, 00 people uploaded their own version of the Numa Numa video.



5:53- The Machine is us/ing us and the New Mediascape

This video stated with text on paper, the moved on to digital text. When you unpack the impact of digital and separation of forms and contents of blogs this becomes a new term. This video gives us an idea of what the internet is really about, it doesn’t only show us information but it also shows us how people can be linking together through:
• Sharing
• Trading
• Collaborating
THIS IS WHAT WEB 2.0 IS ALL ABOUT

This video has been spread from different people across the world, from something called ‘user-generated distribution’ this is where people can tag a video and place it on a website so that people across the world can link back to the website ( e.g. Technorati) if they want more information about the video or another name for this is ‘user-generated organization’.

Throughout the entire social networking sites, such as YouTube, Google, Blogger, Facebook, MySpace etc it shows that technology has reached so far that we all live in an integrated Mediascape.

Media is not a content or a tool of communication but media is a mediating human relation, this is important because when media changes, human relationships change.


12:16- Introducing our Research Team

The research team would watch a YouTube video, and on another screen they would upload another video, then it goes to a database. Once they do that they can upload a video and then analyse that video.


12:56- Who is on YouTube

Who is on YouTube is analyzed from the percentage of videos featuring people of different ages. YouTube is not only viewed by the younger generation but it’s a fact the 25% of 35 and over view and upload videos on YouTube, and it’s the same percentage of the number of teenagers that watch and upload. 50% of videos have been viewed by 18-24 year olds.

13:25- What’s on YouTube? Charlie Bit My Finger, Soulja Boy. etc.

The most commonly videos that are uploaded on YouTube are home videos a famous example if the Charlie Bit My Finger video was astonishingly viewed 30 million times on YouTube and was redone and remixed over 2000 times. Approximately 15% of videos on YouTube are remixes or remakes of other videos and most videos are view less than 100 times.

Another video that hit across the whole world was Soulja Boys famous song “Crank Dat Soulja Boy”. It was recreated thousands of times by people making a video of them self and doing the dance routine, but making it their own version. EVEN prisoner in the Philippines would do this dance routine. Some other examples are the Crank that Harry Potter, lion king and even Simpsons. This doesn’t only benefit viewers by entertainment by it shows that the artist’s song is a world phenomenon.


17:04 - 5% of vids are personal vlogs addressed to the YouTube community, Why?

All most 10, 000 videos are addressed to the YouTube ‘communities’ everyday

Vlogs = normal video blogs but it’s broadcasted by someone so that all the users of YouTube can see what they have to say, it can be a response to another video on YouTube or just someone wanting to express their feeling in front of millions of people
.

17:30 - YouTube in context. The loss of community and “networked individualism” (Wellman)

When women were giving the chance to work they didn’t really have time to spend with their families which resulted in them having more free time, people back then were connected through roads or TV connection.

Barry Wellmen believes “from places-to-place, to-person-to-person is network individualism” and now the use of mobile phones, internet and TV has made people extremely networked, however we still remain as individuals.


18:41- Cultural Inversion: individualism and community

The more individual we become the more we value and want our communities this is called cultural inversion. Robert Putnum 1995 says “My hunch is not the meeting in an electronic forum is not the equivalent of meeting in a bowling alley”.

19:15-Understanding new forms of community through Participant Observation

Michael believes that to actually understand the core of methodology, you have to experience it this is called participant observation and he and his students introduced themselves to the YouTube community by uploaded videos of themselves expressing what an anthropologic person actually does.

21:18 YouTube as a medium for community

Michael and his students went back to the idea of media changing human relations, but choose to do it on a YouTube platform and to see how communities were built through the use of webcams.
One of Michael’s students posted a video about ‘YouTube as a medium for community’ she says how looking at the webcam defines that people don’t actually know who they are talking to, but are really talking to an object not the community of YouTube’ an invisible audience phenomenon’, and Michael called this the context collapse .


23:00- Our first Vlogs

When people start their first vlogs, they feel the need to look prefect for an audience they can’t even see, for example they prefect their hair, make up clothes and the environment they are in. although some do feel awkward to being with but after a couple of tries they start to feel natural in front of the camera.

25:00 -The webcam: Everybody is watching where nobody is ("context collapse")

People feel a deep experience of context collapse, because they feel awkward talking to an object because they don’t feel like that they are talking to people. Mitigating the collapse of context, this is where people’s new identities are formed in the basis of their rooms and how they portray themselves on the camera.

Charles coolly idea of the “Looking Glass Self” is meant that people look at themselves they:
• Imagine how we must appear to other
• Imagine the judgment of that appearance
• Develop our self through the judgments of others