Media Institution

Case Study 1

Paramount Pictures International


United International Pictures but now know as Paramount Pictures International is a joint venture of Paramount Pictures which is owned by Viacom and Universal Studios and this is also owned by NBC Universal/General Electric. They distribute some of the two studios films histrionically outside United States and some parts of Canada. It was founded in London and its headquarters are in London. The industry of Paramount Pictures International is motion pictures and products are motion pictures. The holding company which owns part of Paramount Pictures International is Paramount Pictures and Universal Studios.

Paramount Pictures Corporation is a United States motion picture production and distribution company, based in Hollywood, California. Founded in 1912, it is the oldest running movie studio in Hollywood, beating Universal Studios by a month. Paramount is owned by media corporation Viacom. The chairman of Paramount Pictures Frederick D. Huntsberry and the revenue for Paramount Pictures is $3.0 billion USD in 2005 alone but the operating income is $ 62.1 million USD. The owner of Paramount Pictures is Viacom.

Viacom short for Video and Audio Communication is an American Media Corporation with many worldwide interest in cable and satellite television networks (MTV networks) and movies production and distribution (Paramount Pictures and Dreamwork movies studios). Viacom was founded in 2006 in New York by Summer Redstone. Some of assets which are owned by Viacom are:

-Film Production and Distribution, e.g. Viacom International, Paramount Pictures, DreamWorks

-Television Networks- e.g. Comedy Central, Logo, BET, spike, TV La

-Television Production and Television Distribution- e.g. DreamWorks Television

-Video Gaming, e.g. Xfire, Hamonix, GameTrailers, Neipets

Viacom is the leading owner of Paramount Pictures International


Institutional Value for Paramount Pictures International

Paramount Pictures International distributes Paramount and Universal films to cinemas in many countries in the international markets, outside North America since 1981. Paramount Pictures International has distributed more that 1,000 movies including more than 100 Academy Award winners, and they have enjoyed huge box office success with a diverse range of films. PPI also hold non-theatrical rights in all markets outside North America. Because it's one of the largest leading film distribution companies it aims to create choices for different people thats why it distributes in many countries. They aim to provide the best film distribution to meet their audience's needs.

Revenue

Paramount Pictures International has offices in 34 countries and represented in 23 other countries. PPI Annual Revenue is $17.3 billion USD. However statistics show that figures have dropped to 15% due to overseas revenues.

Films Paramount Pictures International distributes

Although Paramount Pictures International it is an American company it distributes a lot of British films.

Life and Lyrics was a British Film created in 2006 and was distributes in 2006 also. The production company that created Life and Lyrics was Fiesta Productions.

Crank was a UK/USA film, because set in the UK it has some aspects of USA like the characters. It was distributed by Paramount Pictures International in 2006 in the UK but it's production company was Lakeshore Entertainment.

Shaun of the Dead was a British film which was distributed by Paramount Pictures International in 2004. The production company for Shaun of the Dead is Studio Canal.

The Holiday was a created in 2006 by Columbia Pictures Corporation and was distributed in 2006 in the UK and Argentina by Paramount Pictures International.

War of the Worlds was created in 2004 by Paramount Pictures in USA and was distributed by Paramount Pictures International in the UK, Argentina, Italy, Greece, Sweden and Germany.

Meet the Fockers was created in 2004 by Universal Pictures but was distributed in 2005 in the UK by Paramount Pictures International and was a very big success in the UK with its box office reaching $279,261,160.



Summary


Paramount Pictures International is a very well known for it's distribution of films in many different countries. It is a successful company that brings many of the most exciting films made today to international cinema audience. It sets a new trend for the "new media" age because it appeals to all audiences not only in the UK or USA but all over the world and its advertising ways through internet sites like Youtube or its official site which is http://www.paramountpictures.co.uk/. It also distributes through magazines and TV by having their logo featured mostly everywhere. Paramount Pictures International is well-positioned to exploit the UK's growing cinema audiences. It is a stream of Hollywood blockbuster is providing a good selection of films to promote multi-screen cinema in the UK and all over the world.

Websites Used

http://www.imdb.com
http://www.paramountpictures.co.uk/
http://www.uip.com/