GHS Sixth Annual Oscars

The Media Studies Awards Ceremony

The evening was a spectacular and the pieces of work were outstanding, the whole evening was very inspirational and taught me a lot about film production. For me personally the 3 best films that stood out were;

• Face of Fear- this is was a very powerful film which was outstanding because of all its camera angles and the charecters them self. The gloomy dark colours captured the genre of horror and the soundtrack gave lots of effects, it gave the whole film a bit of mystery. This film was very effective because it showed me how to create a horror film using different skills.
  
• A rapper's Ambition-this film was the most impressive because it captured a journey of an upcoming artist. It's narrative background gave it a little bit more quality to it. The use of camera angles gave it a dramatic effect, in particular the reversing bottle shot, which added the genuine and creativity of this film.
• Silent Pain- this movies was by far the most motivating movie, its words spoke out to the audience, it soundtrack gave it more character and camera angles gave it a story. It was a very inspiring movie and showed different aspects of this critical matter and gave an insight into the issue of rape within marriage. The reason why this film was so good was because it made a connection with the audience by fulfiling its purpose of raising awareness about this certain issue.
  

Personally for me this night wasn't just about showcasing your skills in media, but it was a night of inspiring and teaching other people that media is puttng in a lot of hard work but it can also be fun. All the films shown at the media awards evening gave me a chance and opportunity to see how to use all the techniques to create a powerful production which will hopefully inspire and later help AS media students. I learnt a lot at that evening and wish to carry this experience throughout my time at Greenford High School.

Evaluation

Self-evaluation

This course has given me the opportunity to show my creativity and knowledge in media.

Attainment

1-I gave myself a 1 because I feel that I have put a lot of effort into this course and try to achieve the best results

Effort

1- This is because I feel that I complete my work in class and for homework to my very best ability and on time.

Punctuality

1- I gave myself a 1 in punctuality because I have never been late to any of my media lessons and have never missed a lesson.

Submission and quality of homework

1-i have given myself a 1 in submission and quality of homework because I always hand in my homework on time and to be very best standards, for this I receive credits.

Ability to work independently

1-This is because I am more able to work independently than in a group, because working independently is easier and I can put more effort in my work.

Quality of writing

1-my quality of writing is very good because I am able to organise my writing into paragraph for later when I use for revision and I check my spelling, punctuation etc.

Organisation of Media folder

1-I think my media folder is much organised and is in good quality. I have divided all my unit subjects for different teachers. I also got an A* for it.

Oral contribution in class

3- I have given myself a 3 because I don’t feel I contribute much in class, however when working in small groups I am more able to be actively engaged and participate more.

WWW

· I think what went well this term was that I worked hard to receive a merits
· I got a good grade for my presentation and organisation of my media folder
· I have understood the key knowledge of media landscape and 3 media areas, e.g. broadcasting, eMedia and print.

EBI

· Participate more in class and contribute to class discussions
· Take more notes in class
· Go through notes in folder for later revision

Magazine Pitch

Type: Independent Glossy for Women

Name: Diamonds

Reader’s profile:

Diamonds is a fashion and lifestyle magazine aimed for women and published by women in the UK but also distributed in other countries with editions specific to them and in their languages. While each country shares its own special voice with its audience. It is published in 12 countries by Eslinh fashion Publications. Each month, Diamonds publishes a magazine addressing topics like health, beauty, fashion, lifestyle and design. Readers can subscribe to it through the mail and online.

Age: 24-35 years old Class: B/C1



Attitudes: The goal of this magazine is to provide readers with a substantial amount of information about new looks in the fashion industry as well as current issues that women of the world are facing.

Aspirations:

“A 29 Year old ambitious, sophisticated women said to be happily independent and works hard to provide for herself”

Features: Healthy lifestyle tips, Cooking, clothes, make up, shoes, handbags….FASHION

Target Advertisers:

-Make up

-Holiday

-Home

-Jewelry

-HMV

-FHM

-Armani

-Gucci

-Ghost

-Dior

-Calvin Klein Obsession

-Christian Dior Pure Poison

-Home Interiors

-Ralph Lauren

-Giorgio Armani for women

Competition:

This competition is HOT! Have a chance to win Giorgio Armani's Collection every women’s dream. This set includes:

-Armani Perfume

-Armani Sunglasses

-Armani Handbags

-Armani Shoes

-Armani Jewelry

-Armani Jeans

-Armani Watches

All you have to do is create your own fresh new brand for anything, perfume, clothes, shoes whatever you decide and enter our price wining contest in Leicester on 23^rd December 2008. This is your chance of a life time, and the winner of this competition will have the chance to have their new Brand shown

on the Milan Fashion Catwalk week…..

with your name and your Brand on it…be the first to win this opportunity!!!!!....Competition ends 20 November 2008.

Pitch

Diamonds is a vibrant and vivacious magazine, giving women the chance to shine and be recognized for who they are, where they are. About this competition prize Armani has given us a chance to promote its brand as well as create a competition using its brand, and here’s a little fact about Armani. Giorgio Armani has become one of the most respected and known brand names in the fashion and luxury brand industry, it is also one of the most highly valued fashion companies in the world with a value of nearly 3 billion Euros It maintains the aura of a real luxury brand.. This competition is a new way for women to have a chance to show there creative side of life. It gives them the chance to endure life’s adventure by creating something that could be recognized world wide. The competition involves women to show their creative side and create a new brand of what they desire whether it is perfume, clothes, jewelry, sunglasses, or shoes est.

After creating this new brand you enter this competition online and we’ll send you an invite to show off your new brand in Leicester on 23^rd December and you’ll see a professional analytical judges, where they will judge the best brand and pitch.. The winner will be announced on that day and have their brand and there name shown in the Milan 2009 spring collection catwalk. This competition doesn’t only provide the winner a chance for their name to be known world wide, but also it promotes the Armani Brands.

It gives people to be associated with one of the most famous brands world wide and it gives Diamonds magazine will be a name to remember by hosting a life changing competition. And this will boost our revenue up and increase our profits. This competition is only about SHOWCASTING you’re creatively but also giving other people a chance to be involved, the fist three runners up will be given a chance to visit the catwalk show with the winner on March 2009.

Internet Regulation

Today the Internet can be accessed by a young child from the privacy of her bedroom at any time of the day or night. In these circumstances, people must have some procedures for tackling illegal content on the Internet and some mechanisms for allowing end user control of what is accessed on the Internet. . These other networks are regulated and so should the Internet. Of course broadcasting and telecommunications is the subject of very different regulatory regimes and similarly the Internet will need its own distinctive system of regulation.

There is harmful content on the Internet.

The major problem here is child pornography and sexual solicitation of children. While Web sites and newsgroups featuring child pornography may be a tiny proportion of the total, nevertheless this material does exist in volume. In most cases, the production of this material has involved child abuse; in many cases, the users of such material are interested in, and may well have indulged in, child abuse. As for sexual solicitation, many groups involved with the welfare of children have considerable case material of paedophiles using the Net to make contact with, and arrange meetings with, minors with a view to molestation. We cannot simply accept this as the price for freedom of expression. In most countries, mere possession of child pornography is a criminal offence whether this occurs off-line or on-line.

I think that the internet should be regulated, because when young children start viewing in inappropriate images this can affect their up growing, however I also blame some parents who don’t supervise their children while on the internet. However a way that internet can be monitored is by having a tracking system, when someone view an inappropriate site they can immediately see whether this site should be blocked or not.

An Anthropological Introduction to YouTube

0.00 Introduction, YouTube’s Big Numbers

1889 Tim Burdens launched the foundation of the World Wide Web.

Stephen Weiswasser founder of ABC said: “You aren’t going to turn passive consumers into active trollers on the internet”.
1948 ABC started broadcasting 3 networks, they have been broadcasting for 60 years:

3 networks * 60 years * 365 days per year * 24 hours a day= 1.5 Million hours of programming.

HOWEVER!!
YouTube produced more in the past 6 months, and they did it without producers.

YouTube now are at: 9232 hours/day videos uploaded per day

385 always on TV channels

200, 000 3 minute videos (however it’s not mass media)

88% of the content is new and original, better then some networks

2.00 Numa Numa and the Celebration of Webcams

In 2003 a big hit was spread all across Italy, the Numa Numa video By Gary Brolsma. This video travelled across the whole world from Japan to the Suburbs of New Jersey.

Douglas Wolk commented on this video and said “Brolsma’s video single handily introduced the use of webcams.
Statistics suggest that this video has been viewed 600, 000, 00 times on YouTube.

In February 2005, YouTube was created and then launched in April 23rd 2005. This created a new platform to the web. After the Numa Numa video, people have been able to upload videos very easily across the whole world and over 58, 00 people uploaded their own version of the Numa Numa video.


5:53- The Machine is us/ing us and the New Mediascape

This video stated with text on paper, the moved on to digital text. When you unpack the impact of digital and separation of forms and contents of blogs this becomes a new term. This video gives us an idea of what the internet is really about, it doesn’t only show us information but it also shows us how people can be linking together through:
• Sharing
• Trading
• Collaborating
THIS IS WHAT WEB 2.0 IS ALL ABOUT

This video has been spread from different people across the world, from something called ‘user-generated distribution’ this is where people can tag a video and place it on a website so that people across the world can link back to the website ( e.g. Technorati) if they want more information about the video or another name for this is ‘user-generated organization’.

Throughout the entire social networking sites, such as YouTube, Google, Blogger, Facebook, MySpace etc it shows that technology has reached so far that we all live in an integrated Mediascape.

Media is not a content or a tool of communication but media is a mediating human relation, this is important because when media changes, human relationships change.

12:16- Introducing our Research Team

The research team would watch a YouTube video, and on another screen they would upload another video, then it goes to a database. Once they do that they can upload a video and then analyse that video.


12:56- Who is on YouTube

Who is on YouTube is analyzed from the percentage of videos featuring people of different ages. YouTube is not only viewed by the younger generation but it’s a fact the 25% of 35 and over view and upload videos on YouTube, and it’s the same percentage of the number of teenagers that watch and upload. 50% of videos have been viewed by 18-24 year olds.

13:25- What’s on YouTube? Charlie Bit My Finger, Soulja Boy. etc.

The most commonly videos that are uploaded on YouTube are home videos a famous example if the Charlie Bit My Finger video was astonishingly viewed 30 million times on YouTube and was redone and remixed over 2000 times. Approximately 15% of videos on YouTube are remixes or remakes of other videos and most videos are view less than 100 times.

Another video that hit across the whole world was Soulja Boys famous song “Crank Dat Soulja Boy”. It was recreated thousands of times by people making a video of them self and doing the dance routine, but making it their own version. EVEN prisoner in the Philippines would do this dance routine. Some other examples are the Crank that Harry Potter, lion king and even Simpsons. This doesn’t only benefit viewers by entertainment by it shows that the artist’s song is a world phenomenon.

17:04 - 5% of vids are personal vlogs addressed to the YouTube community, Why?

All most 10, 000 videos are addressed to the YouTube ‘communities’ everyday

Vlogs = normal video blogs but it’s broadcasted by someone so that all the users of YouTube can see what they have to say, it can be a response to another video on YouTube or just someone wanting to express their feeling in front of millions of people.

17:30 - YouTube in context. The loss of community and “networked individualism” (Wellman)

When women were giving the chance to work they didn’t really have time to spend with their families which resulted in them having more free time, people back then were connected through roads or TV connection.

Barry Wellmen believes “from places-to-place, to-person-to-person is network individualism” and now the use of mobile phones, internet and TV has made people extremely networked, however we still remain as individuals.

18:41- Cultural Inversion: individualism and community

The more individual we become the more we value and want our communities this is called cultural inversion. Robert Putnum 1995 says “My hunch is not the meeting in an electronic forum is not the equivalent of meeting in a bowling alley”.

19:15-Understanding new forms of community through Participant Observation

Michael believes that to actually understand the core of methodology, you have to experience it this is called participant observation and he and his students introduced themselves to the YouTube community by uploaded videos of themselves expressing what an anthropologic person actually does.

21:18 YouTube as a medium for community

Michael and his students went back to the idea of media changing human relations, but choose to do it on a YouTube platform and to see how communities were built through the use of webcams.
One of Michael’s students posted a video about ‘YouTube as a medium for community’ she says how looking at the webcam defines that people don’t actually know who they are talking to, but are really talking to an object not the community of YouTube’ an invisible audience phenomenon’, and Michael called this the context collapse .


23:00- Our first Vlogs

When people start their first vlogs, they feel the need to look prefect for an audience they can’t even see, for example they prefect their hair, make up clothes and the environment they are in. although some do feel awkward to being with but after a couple of tries they start to feel natural in front of the camera.

25:00 -The webcam: Everybody is watching where nobody is ("context collapse")

People feel a deep experience of context collapse, because they feel awkward talking to an object because they don’t feel like that they are talking to people. Mitigating the collapse of context, this is where people’s new identities are formed in the basis of their rooms and how they portray themselves on the camera.

Charles coolly idea of the “Looking Glass Self” is meant that people look at themselves they:
• Imagine how we must appear to other
• Imagine the judgment of that appearance
• Develop our self through the judgments of others